Smart analytics for intelligent decision making
Make data driven decisions and provide your customers with seamless personalized experiences by unlocking smart and actionable insights from your data.

Industry Solutions for Retail, CPG and Media

Demand Forecasting

Customer Segmentation

Recommendation Engine

Churn Prediction

Demand Forecasting
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Easily generate forecasts for new products and short life cycle products
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Improve inventory planning to minimize stock outs and reduce excess inventory
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Accurately predict customer demand by factoring in local market conditions and multiple real-time data
Benefits and Business Value

Reduce forecasting errors

Reduce
stock outs

Supply
chain optimization

Improve
inventory management
Customer Segmentation
-
Delineate specific clusters of consumers that rank high on similarity scores through custom-built models
-
Enable seamless media targeting through customized bidding on remarketing audiences
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Drive product differentiation through target segment fit assessments and rigorous A/B testing

Benefits and Business Value

Understand customer
preferences

Improve products
and services

Drive product
differentiation

Personalize customer
experience

Recommendation Engine
-
Deliver highly personalized product recommendations based on user history
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Drive higher customer engagement, conversions, and loyalty with hyper-relevant recommendations
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Understand omnichannel consumer behavior across devices, pages and channels
Benefits and Business Value

Increase conversion rates

Cross-sell products

Personalize Promotions

Customize landing pages
Churn Prediction
-
Estimate user's likelihood to churn based on probabilistic scoring frameworks
-
Analyze customer behavior across all touchpoints and integrate omnichannel analytics across web and mobile applications
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Identify at-risk customers, understand pain points in customer journey and improve your services to retain your customers

Benefits and Business Value

Identify customer
pain points

Lower customer
acquisition costs

Drive customer
retention program

Increase marketing
efficiency