about the role

The core function is developing a content strategy based on business objectives. The role encompasses overseeing content requirements and creating content deliverables across various practice and product teams in Searce.

key responsibilities

• Online Promotion using social media

• Build a community around our online assets

• Use SEO to increase the reach of our online collateral including our website

• Set-up a CRM system to track prospects and growing online networks

• Identify potential strategic partners

• Enhance our online Brand

• YouTube Channel creation and marketing of exclusive content

• Devising strategies to drive online traffic to the company website

• Build engagement best practices by introducing interesting content/write-ups in accordance with the brand values and objectives

• Strong writing skills - should generate continuous content for our blogs, websites, and other online content, marketing collateral including brochures & PPTs

• Strong online network with the ability to nurture an online community

• Should be able to independently use page-layout and image-editing programs

• An excellent understanding of Conversion Rate Optimization (CRO) for websites and landing pages

• Experience of conceptualizing and working on online communication tools like websites, microsites, internal portals, share points, web analytics tools and reporting metrics, networking tools like discussion boards, blogs etc.

• Familiar with Social Media marketing using Twitter, YouTube, Facebook, LinkedIn, Blogs

• Google Adwords/Analytics certification will be an added advantage

preferred qualifications

• MBA (preferably from a premier School) - Having said that, please note that degrees don't matter, your passion and intelligence does!

• 3-8 years of experience in Mass Communication, Creative disciplines & Advertising

• Excellent people management skills

• Experience in managing and grooming fresh talent

• The position will be based at Pune, US experience preferred