Challenges

Guide to Iceland is a travel website for tourists in Iceland, making it imperative to provide a seamless online experience for its customers. However, the website was facing challenges related to displaying tourist attractions, adventure, and POI places on the map with additional details like reviews, ratings, photos, etc. For a smooth and one-stop customer experience, they wanted to showcase available rental cars on a Map with distance and traveling time. Additionally, they wanted to give directions for multiple modes of transportation like driving, walking, cycling, etc. Their existing infrastructure was proving to be less user-friendly and more costly, so they reached out to Searce to #futurify their business. The organization wanted to increase the online booking conversions ratio.

Searce Solution

• For each of the desired use cases, a combination of GMP APIs and best practices were suggested
• Displaying POI, Tourist, Adventure, Attraction, etc places on Google Maps by using Dynamic Maps (Google Maps JavaScript API) was now possible
• Getting Google Images for a particular tourist attraction by using Maps Static APIs helped customers to find the exact location on Map and plan their itinerary accordingly
• Calculating exact travel distance and time of various Sources and Destinations focusing on tourists attractions by using Distance Matrix APIs was achieved
• We helped them optimize the usage on Google Maps Platform by suggesting tweaks in use-cases and logic in API consumption

Business Impact

With Searce's expert guidance and the best of Google Maps, Guide to Iceland was able to:

• Enhance tourists' experiences by implementing various use cases that will help make their trip pleasant, easy, and smooth
• Saved costs by almost 35% by implementing best practices
• Online conversion and bookings were increased significantly

About Guide to Iceland

Guide to Iceland is an online platform for Icelandic tourism and the most popular travel website about Iceland. It provides unprecedented access to customer reviewed tours, accommodations, and rental cars in Iceland, as well as unique packages customized to meet the wishes of seasoned and first-time visitors alike.