Digital transformation improves customer productivity and performance

Launched in 2004, Searce helps customers harness the power of new age technology to solve business problems using data and analytics through large scale migrations, infrastructure modernization, moving applications to the cloud, automating DevOps, providing managed cloud services, and data engineering.

The organization employs skilled data engineers working across migration, modernization and data strategy. The team believed this expertise would be inherently valuable to its customer base, but quickly realized it couldn't attract its dream customers without working with a technology leader.

As its customer base grew, Searce wanted to go-to-market with an endto-end solution. It had the strategic knowledge and experience, but needed the robust capabilities of AWS and Intel.

 

AWS and Intel have a 14+ year relationship dedicated to developing, building, and supporting cloud services that are designed to manage cost and complexity, accelerate business outcomes, and scale to meet current and future computing requirements. Intel® processors provide the foundation of many cloud computing services deployed on AWS. Amazon Elastic Compute Cloud (Amazon EC2) instances powered by Intel® Xeon® Scalable processors have the largest breadth, global reach, and availability of compute instances across AWS geographies.

So in 2018, Searce started working with AWS and quickly became an AWS Advanced Technology Partner specializing in data architecture, DevOps, and machine learning. Searce filled the gaps in its expertise to level up its cloud migration capabilities, attracting highly-sought customers.

Why Amazon Web Services?

"AWS has been the market leader in the cloud space," says Mayank Ahluwalia, associate sales director, AWS Practice, Searce. "Searce has developed a strong reputation in the BIC partner ecosystem, through its specialized skills in cloud implementation. The synergy between what Searce was doing in technology and AWS's drive to widen its reach through the AWS Partner Network (APN) program made the two organizations a great match."

When it came to servicing traditional and digital native enterprises, Searce found that AWS and Intel's reputations preceded them. Even when customers didn't have a strong technical knowledge, they understood the reliability and power of the AWS and Intel partnership. In choosing AWS, Searce has been able to build a convincing case for cloud migration, for even the most technology-averse customers in its portfolio.

 

Building customer trust in new age technology

Synergies between Searce, AWS, and Intel create a compelling proposition in a highly competitive marketplace. Cloud migration can be a challenging sell-in, with pushback from traditional businesses and reluctance to adopt new technology.

Searce complements AWS with delivery of technical solutions through its solution architects, data engineers, and technical delivery team. It exploits the best of new age technologies across cloud services, business process improvement, data and artificial intelligence (AI), to "futurify" projects.

As an AWS Advanced Technology Partner, Searce establishes the entire roadmap of applications, integration requirements, and plans for implementation on AWS and Intel infrastructure. As a system integrator, Searce drives the relationship between the AWS product and uptake by the customer. At the same time, its commitment to customer support allows AWS to offer relevant cloud services to happy customers.

The Searce customer journey for Cloud migration and services

The Searce, AWS, and Intel combined customer offering

Collaboration that's more than the sum of its parts

Searce brings a strategic edge to AWS's cloud services and Intel's powerful chipsets. Together, the three brands build innovative enterprise solutions with long-term impact.

"Working with AWS and Intel has been encouraging," says Ahluwalia. "A whole new world has opened up for Searce, exponentially growing its reach and bringing in accounts we might never have had otherwise."

Likewise, with great project implementations, AWS benefits by earning customer trust. This has a cascading effect – engaged customers want to further explore what's possible with AWS and Intel on board. Searce helps AWS to scale effectively and quickly, building massive capacity.

Over the years, there have been multiple joint customer wins for the three businesses together across industry sectors including retail and fast moving consumer goods (FMCG), banking financial services and insurance (BFSI), financial technology (fintech), information technology (IT), and manufacturing. Searce's ability to deliver and impress customers - such as Bizzy, PizzaHut, FlowerAura and ICICI Lombard - with useful and innovative cloud offerings have helped deepen customer engagement.

With renewed vigour, a rock star technology team in place, and the backing of strong leadership, Searce is poised for more growth in the cloud migration space, locally and globally, with support from AWS and Intel. The organization is confident the AWS-Intel partnership will continue to drive more innovations to benefit customers.

About Searce

Searce is an AWS Advanced Technology Partner operating across Asia and North America. Its team of cloud and data architecture experts leads cloud migration, modernization, and data transformation projects across industries.